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By: Barry Babin
Marketing
It is a comprehensive study resource designed to assist students in mastering the concepts of consumer behavior as presented in the textbook.This textbook blends theory and practical application to help students understand why consumers make the decisions they do. It explores the psychological, social, and cultural factors that influence consumer behavior and emphasizes how marketers can apply this knowledge to develop effective strategies.It is Ideal For Marketing and business students learning about consumer behavior Educators teaching courses on consumer behavior or marketing strategy Professionals seeking to understand consumer decision-making for practical marketing applications
474 Pages
Price: $36.00