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By: Barry Babin
Marketing
Title: Test Bank for CB Consumer Behaviour 3rd Canadian Edition by Barry Babin - Complete, Elaborated & Latest Test Bank . All Chapters [1-16] Included & Updated #ConsumerBehaviour #CustomerValue #ConsumerLearning #PerceptionInMarketing #MotivationAndEmotion #SelfConcept #AttitudeChange #ConsumerCulture #Microcultures #DecisionMaking #ConsumerSatisfaction #CustomerRelationships #MarketingEthics #ConsumerTrends #BehaviouralInsights Part 1: Introduction Chapter 1: What Is CB, and Why Should I Care? Chapter 2: Value and the Consumer Behaviour Value Framework Part 2: Internal Influences Chapter 3: Consumer Learning Starts Here: Perception Chapter 4: Comprehension, Memory, and Cognitive Learning Chapter 5: Motivation and Emotion: Driving Consumer Behaviour Chapter 6: Personality, Lifestyles, and the Self-Concept Chapter 7: Attitudes and Attitude Change Part 3: External Influences Chapter 8: Consumer Culture Chapter 9: Microcultures Chapter 10: Group and Interpersonal Influence Part 4: Situations and Decision-Making Chapter 11: Consumers in Situations Chapter 12: Decision-Making I: Need Recognition and Search Chapter 13: Decision-Making II: Alternative Evaluation and Choice Part 5: Consumption and Beyond Chapter 14: Consumption to Satisfaction Chapter 15: Consumer Relationships Chapter 16: Marketing Ethics and Consumer Misbehaviour Title: Test Bank for CB Consumer Behaviour 3rd Canadian Edition by Barry Babin - Complete, Elaborated & Latest Test Bank . All Chapters [1-16] Included & Updated
Price: $36.00